Chris Brogan had an informative post this morning about lead generation techniques.
I come across businesses every day who are screaming at folks. Screaming so loud there is no conversation to be had.
Chris is right about an important point. Consumers don’t listen to screams any longer. There are too many businesses screaming about their products, their discounts, and the like. Consumers have learned to focus their attention to the necessities and with information so readily available in this day and age, have found a way to consume only what they’re most interested in.
Lead generation is about empowering and equipping your prospects/target market with products and solutions that can enhance their business.
Companies that scream sit in dark conference rooms dreaming up random products and solutions they think will sell like hot cakes. Know what happens? A few folks respond to their screams, just to get them to shut up, and then the company consumes countless resources trying to come up with the next big thing.
Companies that empower, talk with their customers before entering the conference room. They even often bring the customer into the conference room with their product development team. They listen, they solicit and thrive off feedback. The most important question they ask their customer is “what do you want to see next from us? What can make you’re business more successful?” It’s the development of a conversation.
Conversation companies are successful because they listen to customer suggestions about the solutions/products that can improve their various industries. If you can create those solutions/products, you’ll create solutions that are easily scalable to those that aren’t your customers, because you’ve listened to those that are.
More importantly, conversation companies create a culture of trust and build a strong foundation for a long lasting relationship with their customers.
Do you hear the screams? Of course you don’t. You don’t want to.
Do you want to have a conversation about how we can help your company be more successful? Of course you do. Let’s have a discussion and see what we can come up with.
About the Author
Brooks A. Brown is the founder and principal of Shout Out LLC, a Knoxville, Tennessee-based marketing, public relations, and communications firm serving clients throughout the nation.
