Spring is right around the corner!
As the weather warms up and flowers begin to bloom, your customers will also be ready to shake off their winter blues. Spring is a time of renewal – people are ready to start new projects, get outdoors, and see what your business has to offer.
If your business needs some marketing “spring cleaning,” take advantage of the public’s excitement with five spring promotional ideas that are sure to get your small business noticed!
Holidays
Holidays run back to back in the spring – St. Patrick’s Day, Easter, Earth Day, Mothers Day, and more. Show your customers that you like to celebrate too, with business decorations, seasonal website content, and themed promotions.
If you don’t have a storefront to decorate for the holiday, spruce up your website and social media pages to reflect the upcoming celebrations. The quick succession of the holidays March through May give you chances for fast and easy social media posts week after week.
Weather
Any easy way to capitalize on spring excitement is to get your business outdoors – that’s where your customers will be!
If you have a brick and mortar store, host a sidewalk sale. If you have a restaurant, be the first of your competitors to promote your outdoor seating.
The important thing is to spread the excitement of the warming weather however you can – positivity is contagious!
Events & Markets
Spring is a busy time for farmers markets, trade shows, and outdoor festivals. If your business can’t take advantage of the weather on a regular basis, consider participating in a local event or market.
Even if you don’t make a single sale, you’ve had the opportunity to show off your business name and branding to crowds of people who might never hear of you otherwise.
Brand recognition is proven to be a powerful way to get the word out. Plus, freebies never hurt!
Tax Season
Tax season isn’t usually quite as jovial as the other spring holidays, but it does produce a large number of customers who are itching to spend their tax refund.
Give them the opportunity to spend their new money by offering discounts and promotions around April 15, when most people have their refund in hand.
Earth Day
Even if your business isn’t directly impactful to the environment, Earth Day is a great opportunity to sponsor a cleanup project or post about an employee volunteer day.
Your customers will appreciate that you care about your community and you’ll get an extra opportunity to connect with potential customers.
Get Creative
Spring has sprung, so take advantage! Show your customers that you’re excited for a new season in which to serve them and they’ll reciprocate.
Have you had big success from any spring-themed marketing campaigns? Have you seen eye-catching spring promotions from other businesses? Share your ideas and thoughts below!
