Starbucks is in a bit of a pickle. With the American economy looking more bleak every day that passes, coffee competitors like Dunkin’ Donuts and McDonalds are jumping on the chance to steal away the Starbucks faithful.
We’ve already seen lower earnings reports and downsized forecasts from the coffee giant as well as a slew of store closings and restructuring in general.
Now, it’s come time for the kill and the economy isn’t on Starbucks’ side.
I love a tall cup of Starbucks coffee, especially in the winter months, and have never been one to buy one of their five dollar drinks. I’ve always questioned whether those that do are insane or just irresponsible. Anyway.
Check out this billboard from McDonalds. Sends a pretty simple message that people just might start listening to. Pretty funny stuff. What do you think? You still going to Starbucks? Have you scaled back? Let me know.
About the Author
Brooks A. Brown is the founder and principal of Shout Out LLC, a Knoxville, Tennessee-based marketing, public relations, and communications firm serving clients throughout the nation.
