Initially published by LifeHealthPro.com, an online publication of Summit Business Media, Inc. and partner of Senior Market Advisor magazine. By Brooks A. Brown The old adage that “the customer is always right” is wrong. It may be shocking to read, but it’s true. The customer is, in fact, often wrong. We’re all customers of some…
I grew up in the small town of Greeneville, TN and can recall visiting the local feed and supply store with my dad from time to time. We’d walk in the doors, past the bails of hay and potted flowers lining the windows of the store front and the owner, a guy named Buck, would…
I’ve been thinking a lot lately about the value of retaining your current clients and the cost of losing them to a competitor. Fact: it costs two to three times more to find a new customer than to keep an existing one happy. A common problem that businesses encounter is that they provide services to…
Chris Brogan had an informative post this morning about lead generation techniques. I come across businesses every day who are screaming at folks. Screaming so loud there is no conversation to be had. Chris is right about an important point. Consumers don’t listen to screams any longer. There are too many businesses screaming about their products,…
Why do so many businesses point fingers when something happens that affects their service to their customers? Wouldn’t you rather know one of your local utility company’s transformers bit the dust instead of them blaming the power failure on high winds? I’d rather know the truth. Why? Because the truth reminds me that the company…