Most marketers spend their days pondering how they might create or solicit publicity for their companies, as well they should.
Why do you pitch? You pitch to tell a story; a story about the services and products your company offers, who you are as a company and why consumers and the enterprise should buy from you. If you recall, I stated in an earlier post that your products and services are only as beneficial as your clients perceive them to be.
If you’re doing your job and reinforcing the value of these services and products to your clients, you’ll generate a select few that are willing to publicly associate their name with your company.
Your marketer is NOT your chief cheerleader; it is your clients who through word of mouth can become your most successful pitchmen and women.
So why not leverage that trust and assist in telling your client’s innovative story to media?
No doubt you have clients who offer innovative and consumer-oriented products and solutions. By leveraging your media relationships, you can help tell their story. Pitch the client and you’re pitching yourself in the same process.
It’s much like a PR agency, but can be done internally from a SMB. If you’re a marketer or you employ one, start thinking about the stories you can tell for your clients.
About the Author
Brooks A. Brown is the founder and principal of Shout Out LLC, a Knoxville, Tennessee-based marketing, public relations, and communications firm serving clients throughout the nation.
