Initially published by LifeHealthPro.com, an online publication of Summit Business Media, Inc. and partner of Senior Market Advisor magazine. By Brooks A. Brown The old adage that “the customer is always right” is wrong. It may be shocking to read, but it’s true. The customer is, in fact, often wrong. We’re all customers of some…
I grew up in the small town of Greeneville, TN and can recall visiting the local feed and supply store with my dad from time to time. We’d walk in the doors, past the bails of hay and potted flowers lining the windows of the store front and the owner, a guy named Buck, would…
Most marketers spend their days pondering how they might create or solicit publicity for their companies, as well they should. Why do you pitch? You pitch to tell a story; a story about the services and products your company offers, who you are as a company and why consumers and the enterprise should buy from…
Starbucks is in a bit of a pickle. With the American economy looking more bleak every day that passes, coffee competitors like Dunkin’ Donuts and McDonalds are jumping on the chance to steal away the Starbucks faithful. We’ve already seen lower earnings reports and downsized forecasts from the coffee giant as well as a slew…
The sporting industry isn’t commonly associated with mainstream marketing and public relations, mostly because we’d rather enjoy sports and view them as a recreation that takes our minds off the grind of our daily lives. We’d also rather view sports for what they are and not dissect them and draw conclusions about their marketing and…