I’ve been thinking a lot lately about the value of retaining your current clients and the cost of losing them to a competitor. Fact: it costs two to three times more to find a new customer than to keep an existing one happy. A common problem that businesses encounter is that they provide services to…
My father is in the golf course industry. He’s a superintendent and his course recently underwent a change in ownership. I don’t have to tell you that the golf course industry, or entertainment industry at large, is an industry prone to suffer during an economic recession. Some guys bought the course, threw every dime they…
Chris Brogan had an informative post this morning about lead generation techniques. I come across businesses every day who are screaming at folks. Screaming so loud there is no conversation to be had. Chris is right about an important point. Consumers don’t listen to screams any longer. There are too many businesses screaming about their products,…
Starbucks is in a bit of a pickle. With the American economy looking more bleak every day that passes, coffee competitors like Dunkin’ Donuts and McDonalds are jumping on the chance to steal away the Starbucks faithful. We’ve already seen lower earnings reports and downsized forecasts from the coffee giant as well as a slew…
First, a disclaimer. I love Whoppers. I’d eat a Whopper any day over a Big Mac. Maybe that’s why I’m 205lbs. Anyway… I’ve stayed away from commenting on Burger King’s new Whopper Virgins TV spots that have fire stormed YouTube of late. I stayed away from commenting because I wanted to measure the perceptions of my peers…