I was at the beach the night Unilever’s Mad Men-themed Dove commercial aired. Apparently it caused a bit of confusion and controversy. In the ad, Unilever (Dove’s parent company) decided to mimic a circa 1964 ad agency in which two male copywriters are brainstorming ideas for a new Dove ad. A secretary steps into the picture, providing the men with…
I saw a funny, smart and effective commercial for Diet Dr. Pepper tonight on TV. Smart, funny, and effective. Who knew Santa Claus and the Easter Bunny were in the same support group? See the “I Exist Support Group” video below. Dr. Pepper’s taken it one step further and created a faux social networking site called “We…
Starbucks is in a bit of a pickle. With the American economy looking more bleak every day that passes, coffee competitors like Dunkin’ Donuts and McDonalds are jumping on the chance to steal away the Starbucks faithful. We’ve already seen lower earnings reports and downsized forecasts from the coffee giant as well as a slew…
First, a disclaimer. I love Whoppers. I’d eat a Whopper any day over a Big Mac. Maybe that’s why I’m 205lbs. Anyway… I’ve stayed away from commenting on Burger King’s new Whopper Virgins TV spots that have fire stormed YouTube of late. I stayed away from commenting because I wanted to measure the perceptions of my peers…
The sporting industry isn’t commonly associated with mainstream marketing and public relations, mostly because we’d rather enjoy sports and view them as a recreation that takes our minds off the grind of our daily lives. We’d also rather view sports for what they are and not dissect them and draw conclusions about their marketing and…