I saw a funny, smart and effective commercial for Diet Dr. Pepper tonight on TV. Smart, funny, and effective. Who knew Santa Claus and the Easter Bunny were in the same support group? See the “I Exist Support Group” video below. Dr. Pepper’s taken it one step further and created a faux social networking site called “We…
I grew up in the small town of Greeneville, TN and can recall visiting the local feed and supply store with my dad from time to time. We’d walk in the doors, past the bails of hay and potted flowers lining the windows of the store front and the owner, a guy named Buck, would…
I’ve been pining over AMC’s hit show Mad Men lately. I hadn’t tuned in until I was home on a rainy day and happened to see that season two episodes were available on Comcast’s OnDemand for free, so I decided to take a watch. I’m hooked. Mad Men is a play on words…Ad Men, which is the name given to advertising executives in…
Most marketers spend their days pondering how they might create or solicit publicity for their companies, as well they should. Why do you pitch? You pitch to tell a story; a story about the services and products your company offers, who you are as a company and why consumers and the enterprise should buy from…
I’ve been thinking a lot lately about the value of retaining your current clients and the cost of losing them to a competitor. Fact: it costs two to three times more to find a new customer than to keep an existing one happy. A common problem that businesses encounter is that they provide services to…