from Social Media Today, author Brad Smith
Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.
But, unfortunately, most people are using LinkedIn wrong. Simply copy and pasting your latest blog posts for promotion is not the way to generate engagement, leads, or sales.
In this post, I’ll outline 20 tips that the experts are using to boost LinkedIn engagement – but before that, let’s look at why LinkedIn can be such a powerful platform for your business.
Why LinkedIn Engagement is Valuable
LinkedIn is the most popular professional social networking site out there, which means if you have a B2B business, or cater to other professionals in a specific industry, it could be the ideal platform for growing your business.
In the past, LinkedIn was often discounted as a worthwhile platform due to a lack of active users – for example, in 2017, when LinkedIn hit 500 million members, data showed that only 50% of them were active at least monthly, and that was actually a significant improvement over past years’ activity levels.
In 2018, however, LinkedIn made significant changes to both the user experience on its platform and its algorithm, and those have led to significant spikes in user activity.
As of November 13, 2018 LinkedIn had reached 590 million members: an 18% increase from the year before. LinkedIn also reported that this number is continuing to grow at a rate of more than two new members per second.
Click here to read the rest of Brad’s article.
