ILG Financial Facebook Ad Campaign
Client: ILG Financial
Category: Social Media and Advertising
ILG Financial retained Shout Out LLC’s assistance in creating a Facebook ad campaign to promote an online event during the height of the SARS-CoV-2 pandemic. In-person events had been suspended across much of the nation and ILG Financial sought a way to continue communicating with prospective clients via a digital medium.
Shout Out LLC designed the ad, set demographic and targeting information within Facebook Ad Manager, and reported insights back to the client. In addition, Shout Out LLC designed the landing page where the call-to-action took interested participants to sign up for the on-demand event. Shout Out LLC then captured registrations and emailed participants using ILG Financial’s email marketing platform, Keap, with a link to the event page. We then embedded a YouTube video player on the page and created a YouTube Premiere, which counted down to the launch of the event.
