The sporting industry isn’t commonly associated with mainstream marketing and public relations, mostly because we’d rather enjoy sports and view them as a recreation that takes our minds off the grind of our daily lives. We’d also rather view sports for what they are and not dissect them and draw conclusions about their marketing and…
Why do so many businesses point fingers when something happens that affects their service to their customers? Wouldn’t you rather know one of your local utility company’s transformers bit the dust instead of them blaming the power failure on high winds? I’d rather know the truth. Why? Because the truth reminds me that the company…
You organize an event for your company or a client. Others mingle around, networking with one another, etc. Do you join in on the fun? Do you hold back? Here are the six core keys that I hold for myself and event staff when hosting an event. 1. Possibly the most important rule to event…
One of my primary purposes each day as a marketer is to find a way to reinforce the value of our services to clients and to show them cost-savings whenever possible. Most “green” initiatives that you see today don’t have much weight behind them. You have businesses telling their clients they have a recycling bin…
I once read a Gartner whitepaper that stated it takes 80 percent more time, money and sales-related labor to gain a new client than it does to sell additional services to existing clients. It seems simple enough, but it’s a truth that is often overlooked in today’s marketplace. Most companies work hard to get a…