The old adage that “the customer is always right” is often wrong. It may be shocking to read, but it’s true. We’re all customers of some sort. We make a multitude of transactions every day with businesses and sometimes we make mistakes. We buy groceries, stop at gas stations, pick up a cup of coffee at Starbucks, buy clothing at department stores, sign the occasional contract or service agreement, and so on.
It’s our job as marketers to protect the customer/client from others and from themselves. One bad interaction with your business can set off a word-of-mouth wildfire that does extensive harm to you, your employees, and your brand.
Read more about word-of-mouth wildfire in Senior Market Advisor magazine, where Shout Out LLC Founder Brooks Brown, writes extensively about the topic. Read the full article, published in 2011 here.
Shout Out LLC is a full-service marketing, public relations, and communications firm located in Knoxville, Tennessee and serving clients across the nation.
