True Capital Advisors’ Rebecca True is featured on the cover of this month’s edition of Senior Market Advisor magazine, one of the financial industry’s leading publications.
Here’s an excerpt from the article:
“Too many advisors develop their practice with too much of a shotgun approach, firing randomly toward targets that might meet their threshold for demographics and financial assets, but aren’t necessarily a good fit for them otherwise. Sometimes, as you well know, advisors and clients just don’t fit.
“Rebecca True, president of True Capital Advisors, has the opposite approach to such broad marketing plans. She has an extremely focused practice with an emphasis on building relationships with women business owners and executives. To take it one step further, True often develops even stronger bonds with women who come from technical industries.”
Continue reading the article here.
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