Focus, focus, focus!
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Call 911: Your Business Needs a Firefighter ASAP
Each of us have good and bad experiences when dealing with other businesses. It’s just a fact of life. But what happens when someone had a bad experience with your business? Do you know what they’re saying, where they’re saying it, and how to respond? Online Reputation Management (ORM) is a public relations phrase, which was…
Alert! Do You Have Them?
Wouldn’t you like to know the moment something was published online about you, your business, or your employees? Good or bad? Well, you’re in luck! Google Alerts has been around for years, though it’s not been as dependable within the past year. Talkwater Alerts has risen in popularity due to its consistency and timeliness. Both of these programs and…
Word-of-Mouth Wildfire
The old adage that “the customer is always right” is often wrong. It may be shocking to read, but it’s true. We’re all customers of some sort. We make a multitude of transactions every day with businesses and sometimes we make mistakes. We buy groceries, stop at gas stations, pick up a cup of coffee at…
3 Ways to Stretch Your Marketing Budget
Marketing doesn’t have to be about full page ads in your local newspaper or giant billboards around your community. There are places for those things in certain circumstances, but there’s also room in your marketing plan for grassroots initiatives. Here are three easy ways to stretch your marketing budget. Take advantage of free publicity. It’s…