Focus, focus, focus!
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Giving away something this summer? Make it count!
Please don’t give away a cheap plastic pen with your logo on it…please! More than 60 percent of the time, your pen (and your money) will end up in the trash. If you’re going to spend money on promotional items, spend it on something that works! It’s the summer and it’s been a hot one!…
6 tips for a successful evening event
Initially published by LifeHealthPro.com, an online publication of Summit Business Media, Inc. and partner of Senior Market Advisor magazine. By Brooks A. Brown You organize an event for your company or a client. Others mingle around, networking with one another. As the host, do you join in on the fun? Or do you hold back? Here are…
Dawn makes me want to save a duck, or a baby seal
I was in the grocery a few months ago and made my monthly trip down the cleaning supplies aisle for my bottle of Dawn. I noticed that Dawn had launched a new marketing strategy, branding its dish cleaning soap with various pictures of wildlife. It also stated that for each bottle purchased, Dawn would donate $1…
All State: Everyone’s scared poopless about teenagers texting and driving
A month or so ago, All State, one of the nation’s motor vehicle insurance giants, debuted a series of ads featuring actor Dean Winters, better known for his stint on NBC’s 30 Rock as Dennis Duffy. The series, dubbed “Mayhem is Coming” is brilliant. For example, in the below ad, Winters mockingly portrays the role of a teenage…