“How do we get more likes?” is a question we wish was never uttered. It’s a question of aesthetics, one that only scratches the surface of the real strategy that should surround your social media presence. It’s a legitimate question and certainly has its place but businesses solely obsessed with this question and seeking its…
Have you ever received a customer satisfaction survey that seemed as though it would never end? We’ve seen plenty. In most cases, these types of surveys do more harm to your measurement abilities than good. Enter the Ultimate Question. Did you know there’s one single question that you can ask your clients and customers that…
The content of your email(s) is obviously important. Correct formatting, grammar, and conveying your point are all common sense. What you may be forgetting is what comes after you’re done writing. Your signature is almost as important as the content of your email(s). There’s nothing like a horrible email signature to ruin first impressions. There’s…
Fans and followers of your business appreciate when you take the time to recognize them on special holidays and observances. These opportunities include common holidays like Thanksgiving, Christmas, New Years, the 4th of July, Memorial Day (coming up), and more. But they can also include special month-long observances like Black History Month, National Breast Cancer Awareness…
Touch marketing can be a very effective form of communication for your clients and prospects as well. In marketing, we refer to “touches” as those times that we reach out to clients and prospects to simply say “we care” or “we’re still here”. Here are three simple, yet very effective touch marketing techniques. Birthday and…