Did you know that there are 100 million LinkedIn users in the United States? That’s almost one of every three people you meet or know! There’s a reason that LinkedIn is so popular. It’s your ability to build your personal brand, connect with other business people and prospects, and establish yourself as a thought leader.
Before you can reap all the benefits LinkedIn has to offer, you’ll need to ensure that your personal profile is optimized. Here are five helpful tips to stand out on LinkedIn.
- Make your job title work for you! Include keywords in your job title that will allow you to be more easily found by prospective clients.
- Stand out as a thought leader. Don’t just let your profile sit there. Update your status by sharing informational items like company news, open job postings, company events, and more.
- Have you been professionally published or won a business award? Let LinkedIn walk you through updating your profile and add this information!
- Make yourself accessible! It’s great that you’re on LinkedIn but you’ll be doing a disservice to yourself and your company if you don’t advertise that fact on your website and other social media accounts.
- Update your profile picture. A picture’s worth a thousand words and the profile photo you choose says a lot about you. Make sure it’s a quality photo that is representative of the culture of your business.
Shout Out LLC is a full-service marketing, public relations, and communications firm located in Knoxville, Tennessee and serving clients across the nation.
