Creating and building a social media presence can be an intimidating process, and if done correctly, a bit time consuming as well. If you’re committed to having a presence in social spaces, follow these three simple tips to improve your messaging and streamline your process.
- Don’t have a page if you don’t update it! Lots of businesses have Facebook Fan Pages but you’ll be doing your business a disservice if you don’t keep it updated. Update your fan page on a regular basis. Creating a calendar for your updates can also be helpful in planning out what you want to post ahead of time, reducing the pressure of keeping up with your page.
- Mix it up! Feeling the pressure to update your page with information related to your business or industry can be an exhausting task. Mix it up by updating your page with inspirational quotes, funny photos and videos, holiday messages, and more!
- Interact, interact, interact! Don’t let that comment go unnoticed! Likes are cheap but comments are golden! Every time one of your fans comments on a post, interact by thanking them or answering their question. This type of interaction helps facilitate fan loyalty.
Shout Out LLC is a full-service marketing, public relations, and communications firm located in Knoxville, Tennessee and serving clients across the nation.
