You organize an event for your company or a client. Others mingle around, networking with one another, etc. Do you join in on the fun? Do you hold back? Here are the six core keys that I hold for myself and event staff when hosting an event. 1. Possibly the most important rule to event…
One of my primary purposes each day as a marketer is to find a way to reinforce the value of our services to clients and to show them cost-savings whenever possible. Most “green” initiatives that you see today don’t have much weight behind them. You have businesses telling their clients they have a recycling bin…
I once read a Gartner whitepaper that stated it takes 80 percent more time, money and sales-related labor to gain a new client than it does to sell additional services to existing clients. It seems simple enough, but it’s a truth that is often overlooked in today’s marketplace. Most companies work hard to get a…