The content of your email(s) is obviously important. Correct formatting, grammar, and conveying your point are all common sense. What you may be forgetting is what comes after you’re done writing. Your signature is almost as important as the content of your email(s).
There’s nothing like a horrible email signature to ruin first impressions. There’s plenty of examples of bad email signatures. Check these out. Your signature should contain basic contact and branding information.
- Your Name
- Your Title
- Your Business Name
- Your Address
- Phone Number/Fax
Go the extra step and include links to your social media accounts and website. If you’re feeling especially creative, include your company logo! Don’t forget that privacy statement as well. Shy away from faint colors, multiple types and sizes of font, and emoticons.
If you have multiple employees, standardize your email signatures so that they’re all formatted in the same manner. This will assist you in building brand consistency.
Shout Out LLC is a full-service marketing, public relations, and communications firm located in Knoxville, Tennessee and serving clients across the nation.
