How often do you communicate with your clients and prospects? Remember our Marketing Matters tip on “touches”? How often are you reaching out to keep clients and prospects informed about your business? Are you reaching out on a regular basis or are you so busy that its become sporadic?
E-Newletters are a terrific way to keep in touch with clients and prospects! We’ve found that ConstantContact is the best and most stable e-newsletter platform that you can use. In fact, Shout Out LLC is a ConstantContact preferred Solutions Provider…that’s how much we believe in their product. We’ve been rolling out ConstantContact e-newsletters for our clients for years now and with amazing results! Here are four key benefits of using e-newsletters in your marketing strategy:
- E-newsletters provide a regular and recurring client and prospect “touch”. Regardless of your industry, it is important for your company to stay top of mind with current and potential clients, thus nurturing your relationships and establishing your company as a valuable resource for information.
- E-newsletters assist in driving traffic to your website and social media channels. When sending a newsletter, consider “teasing” content that is fully hosted on your website (likely a blog page) so that recipients click on a “read more” button and visit your site. While your clients and prospects are there, they just may be encouraged to browse the rest of your site for new product and service information.
- E-newsletters are highly cost effective. Print newsletters and other direct mail pieces require printing and postage costs, which can add up quickly.
- Lastly, e-newsletters are fully measurable. Unlike traditional print newsletters and direct mail, e-newsletters can be tracked and analyzed using your email system’s reporting software and your website analytics. Data such as open rates, bounces and click-throughs are readily available, allowing you to gauge what content resonates with your readers, and giving further understanding of your current and potential buyers’ needs so you can reach them more effectively.
Shout Out LLC is a full-service marketing, public relations, and communications firm located in Knoxville, Tennessee and serving clients across the nation.