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Hashtags: How to use them to grow your brand

you-do-it-with-hashtagsHashtags have been around for a few years now. We first saw them as a way to link updates on Twitter and they spread to Facebook and other outlets quickly thereafter.

So, what’s a hashtag and how can it help grow you brand on social media platforms like Facebook and Twitter?

A hashtag is simply using the # sign from your keyboard and immediately following it with a word or phrase that helps identify what you’re writing about and/or your brand. In essence, you’re selecting words for phrases that reflect what you sell and your brand. Check out this video for further explanation.

For example, if we’re writing about a marketing tip, we’d end our update with the hashtag #marketingtip so that our update could be more easily found by people searching for marketing tips.

Be scientific and purposeful with the hashtags you choose and start reaping the benefits.


Shout Out LLC is a full-service marketing, public relations, and communications firm located in Knoxville, Tennessee and serving clients across the nation.

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