“How do we get more likes?” is a question we wish was never uttered. It’s a question of aesthetics, one that only scratches the surface of the real strategy that should surround your social media presence. It’s a legitimate question and certainly has its place but businesses solely obsessed with this question and seeking its answer are missing the bigger picture.
We’ll dive deeper into how you can extend your Facebook reach in future Marketing Matters editions, but for now, we’re encouraging you to focus on engagement! What’s engagement? Those “fans” that like, comment on, or share your status updates. Facebook is a social space, and what’s social about it if there’s no interaction? Creating content that encourages your fans to interact with your business and/or each other is of great importance. This requires that you think outside of the box with the content you create and also requires some follow up on your part. Have you received a comment on a post or have one of your fans shared a status update? Make sure you follow through and respond to questions, comments, and thank those who take the time to interact with your business.
This method is how you truly build a loyal fan base in social spaces.
Shout Out LLC is a full-service marketing, public relations, and communications firm located in Knoxville, Tennessee and serving clients across the nation.
