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Beyond a Blog

Changes to your Facebook Fan Page

Facebook began to change how your Fan Page(s) are designed beginning in April and the roll out is now complete. You may have noticed some changes in recent days. We believe these changes are positive and will allow your fans to more easily navigate your page and enjoy your content. Click here to read Facebook’s “Facebook for Business” post explaining some of the changes. If …
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Alert! Do You Have Them?

Wouldn’t you like to know the moment something was published online about you, your business, or your employees? Good or bad? Well, you’re in luck! Google Alerts has been around for years, though it’s not been as dependable within the past year. Talkwater Alerts has risen in popularity due to its consistency and timeliness. Both of these programs and …
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Word-of-Mouth Wildfire

The old adage that “the customer is always right” is often wrong. It may be shocking to read, but it’s true. We’re all customers of some sort. We make a multitude of transactions every day with businesses and sometimes we make mistakes. We buy groceries, stop at gas stations, pick up a cup of coffee at …
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Facebook: Page Likes Versus Engagement

“How do we get more likes?” is a question we wish was never uttered. It’s a question of aesthetics, one that only scratches the surface of the real strategy that should surround your social media presence. It’s a legitimate question and certainly has its place but businesses solely obsessed with this question and seeking its …
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The Ultimate Question

Have you ever received a customer satisfaction survey that seemed as though it would never end? We’ve seen plenty. In most cases, these types of surveys do more harm to your measurement abilities than good. Enter the Ultimate Question. Did you know there’s one single question that you can ask your clients and customers that …
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What Your Email Signature Says About You and Your Business

The content of your email(s) is obviously important. Correct formatting, grammar, and conveying your point are all common sense. What you may be forgetting is what comes after you’re done writing. Your signature is almost as important as the content of your email(s). There’s nothing like a horrible email signature to ruin first impressions. There’s …
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Social Media and Holiday Observances

Fans and followers of your business appreciate when you take the time to recognize them on special holidays and observances. These opportunities include common holidays like Thanksgiving, Christmas, New Years, the 4th of July, Memorial Day (coming up), and more. But they can also include special month-long observances like Black History Month, National Breast Cancer Awareness …
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Touch Marketing 101

Touch marketing can be a very effective form of communication for your clients and prospects as well. In marketing, we refer to “touches” as those times that we reach out to clients and prospects to simply say “we care” or “we’re still here”. Here are three simple, yet very effective touch marketing techniques. Birthday and …
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3 Tips for Facebook Fan Pages

Creating and building a social media presence can be an intimidating process, and if done correctly, a bit time consuming as well. If you’re committed to having a presence in social spaces, follow these three simple tips to improve your messaging and streamline your process. Don’t have a page if you don’t update it! Lots …
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