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Beyond a Blog

Call 911: Your Business Needs a Firefighter ASAP

Each of us have good and bad experiences when dealing with other businesses. It’s just a fact of life. But what happens when someone had a bad experience with your business? Do you know what they’re saying, where they’re saying it, and how to respond? Online Reputation Management (ORM) is a public relations phrase, which was …
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Video Content: Facebook versus YouTube

Facebook has declared war on YouTube…well, in a sense. They’re not friends to say the least. YouTube is owned by Google, which Facebook considers a competitor in the audio visual content realm. For years, Facebook Fan Page and Business Page managers and administrators have been creating videos on YouTube and then linking to those videos when posting …
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Care Packages for the Homeless This Winter

It’s FREEZING in Knoxville this time of year. Not all of the homeless in our city live within walking distance of the notable shelters downtown. Would you spend $11.00 to save a life of someone living in the winter cold? Did you know that the ranks of the homeless include many children and veterans? It’s not …
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Additional Business Listing Sites that Boost SEO

Now that we’ve told you about the importance of creating search engine business listings on Google, Yahoo, and Bing, we also want to introduce a number of additional sites that can help boost your search engine optimization efforts. Check out these sites, which all have free registration options, and complete your company profile to start …
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The Benefits of E-Newsletters for Your Business

How often do you communicate with your clients and prospects? Remember our Marketing Matters tip on “touches”? How often are you reaching out to keep clients and prospects informed about your business? Are you reaching out on a regular basis or are you so busy that its become sporadic? E-Newletters are a terrific way to …
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